"24" Actor Dennis Haysbert Helps Launch New Advertising Campaign

Written By: UK Conventions (News Team)
Published: 2nd December, 2003 11:12 AM

On his show "24" as President of the United States, acclaimed actor Dennis Haysbert only has 24 harrowing hours to help prevent a national tragedy from occurring. But when it comes to insurance, Haysbert knows it takes more than just a day's work for reliable service.

That is why the Golden Globe nominated actor is helping to launch Allstate's new national advertising campaign entitled "Our Stand." The campaign emphasizes that meeting consumer needs is more important than the low prices that other companies try to push.

Haysbert is known for his current role as President Palmer on "24" as well as an acclaimed role in "Far From Heaven" as Raymond Deagon. The spots debut on November 12.

"I strive to work on projects that I believe in," said Dennis Haysbert. "It was evident to me that the 'Our Stand' advertising campaign illustrates the commitment that Allstate has to its customers and agents."

The first four "Our Stand" television spots were shot and produced by award-winning director Sam Mendes, known for such films as Oscar winning "American Beauty" and "Road to Perdition." In addition to television, the campaign will include radio, print and Internet executions.