Master Replicas Partners With New Line Cinema To Create The Lord Of The Rings Electronic Collectibles

Los Angeles, CA - Master Replicas announced today a partnership with New Line Cinema to create and market electronic collectible prop replicas for the award-winning The Lord of the Rings trilogy. Master Replicas will introduce collectibles spanning all three movies beginning spring 2004.

Master Replicas has helped pioneer the category of official, licensed movie and television collectible prop replicas. The company creates a limited number of select prop replicas annually, adding to the uniqueness and value of each piece. To ensure the accuracy of its replicas, Master Replicas goes through a rigorous development process with an obsessive attention to quality and detail. This includes:

• Detailed examination and measurement of the original prop • Extensive high-resolution digital photographs of the original prop • State-of-the-art laser scanning of the original prop to produce an extremely accurate digital model • Intensive study of studio archival photos and documentation of the original prop's creation • Hand-assembly and meticulous finishing of each piece • Stringent quality control in the manufacturing and finishing process

"The Lord of the Rings is a tremendous property, and we are extremely pleased to have the opportunity to work with New Line Cinema," said Scott Vogel, CEO and President of Master Replicas. "The initial products are already in the works, and we look forward to rolling out a line of merchandise that will exceed all expectations."

"Master Replicas has done an outstanding job developing their extensive line of The Lord of the Rings high-end electronic replicas," commented Randi Goodman, Senior Vice President, Domestic Licensing & Merchandising, New Line Cinema. "We're impressed with their technology and pleased to offer consumers a whole new dimension of The Lord of the Rings collectibles."